Challenge
Alipay is testing its demo version of built-in voice recognition function.
With that technology, people can use the payment app without touching the smartphone.
How can we make people know this and then realize Alipay really cares about users’ experiences via its technology innovation?

Idea
We let the people know, there is a holiday for them, the Lazy Day, it’s reasonable to be lazy,
you can order food delivery or pay your telephone bill and even more without touching anything.
We designed the campaign theme and then extended to a series of ads and social posts.