One Plus X is a model designed for younger generation. It has thinner size, beautiful double sided glass body and metal frame, powerful camera.
Based on those product features, we gave them a concept with a combination of two words, Playable and Beautiful.
Those two words pronounced in Chinese as perfect, that’s what younger generation is expecting.
We extended the concept to 5 different scenarios of younger generation’s lives, Playing music, Skateboarding, Traveling, running a start-up and selfieing,
used young generation’s language to tell what they are thinking.